Well, then I went to their page and liked it, well, if they are coming up with this kind of marketing idea, I'm pretty sure those guys are going to nail it. But why? Is it a misnomer? Does this kind of ads copy sells? Does people take actions afterward? Does it convert to sales?
In Facebook marketing, engagement is everything. Most image ads (I'm not talking about link-conversion ads, where you put up a link requesting for everyone to click on it, like our witty example here), does have a lot of engagement in the form of likes or the usual 'PM PLEASE' comment, but not shares. The ratio of share:likes:comments on this ads copy is terrific! This ad is getting traction, and once they arrived at the tipping point, they will get an uptick in page likes and of course, sales.
Here's a beautiful gif about the 'heart shaped tail light', posted on their page. Enjoy!
Oh, and one more thing. An effective ads copy should have an effective call-to-action. Now, scroll back to ads copy and then continue reading.
They put the sense of urgency [FOR A LIMITED TIME] in their texts. That's a good, subtle call-to-action. If you want it, you gotta get it now. Or else, who knows, you might not get this for the price we currently offer. This is to convert impulsive buyers into making decisions. Now that's a good ads copy.
I think I might want to get this for some friends who are about to get married. Might give them as a present with a note that say, "Dude, here some extra glowing sack of balls. I know you gonna need them." They might unfriend me, but that's worth it though. Now who's getting married?
FB Ads Rock and Roll Critic